This book helps you decide which business model to choose – bricks and mortar (business and retail) or direct marketing (internet), this should be your first decision.
In addition, the book explains the 3 steps necessary for a successful business:
- Decide the product or service you want to provide
- Show and tell what your business does
- Do the roadwork in sequence
Step 3 takes the confusion out of what to do first, second, third, etc. Do I find money first? Do I incorporate first? Do I hire an accountant first?